it’s her game too

AD CAMPAIGN

It’s Her Game Too RIOT X WIG (Women in Games) is a collaborative advocacy campaign project that aims to address the persistent harassment against women in the gaming community. We chose RIOT as our platform to raise awareness and implement procedures to reduce sexism such as banning and better reporting systems. Women in Games are a high profile non-profit that targets female harassment in games as well as the workplace. Together, we created the campaign “It’s Her Game Too” and produced a multitude of deliverables to cover every base from scholarships to stickers.

Our design embraces the powerful hues of pink and purple. This feminine yet robust color palette symbolizes the resilience and force within women. To keep our design both relevant and impactful within the gaming community, we’ve incorporated smoky effects alongside techno typography. This fusion creates a visual language that also captivates the dynamic spirit of the gaming world.

Project Member: Nhi Dinh

CONFIDENT · EMPOWERMENT · STRONG
Previous
Previous

Business Card Design

Next
Next

Conserve